Projects

As part of my projects, I have performed several Client Research and usability testing, Developed product mockups, and prototypes, Storyboards, Empathy maps, Customer journey maps, Wireframes, Signoffs from SMEs, and also lead a team as a key member of the UX department.

I have contributed to several interface designs for diversified product categories like Mobile-first, ERP Packages, IPTV, Billing and Payment, Mortgage, Games, Logistic Planners, Banking POS, and Mutual Funds Management, Clinical Research, Digital ID verifications for reputed and established companies and startups.

Since I can't share all my projects online due to NDA or Client's confidentiality.

I hereby share a few that will let you know my confidence and why you should hire me in your team.

My Design Process

Roche

Sr. UX Designer

Build trust and proactively partner with UX, Product, Tech & Business stakeholders to set the stage for your team to achieve exceptional outcomes.

Champion user-centered design principles within the organization, promoting and advocating its importance.

Case Study

CIBC Bank

User Experience Lead

CIBC Bank, One of the 5 large banks in Canada. In my last 7 years at CIBC Bank, I worked on several projects from Point Of Sales application to the Digitalization of Product and Services.

Tools used:

Axure RP, Sketch App, InVision, PEGA, Jira & Confluence, Morae, Optimal sort.

Case Study

Enbridge Inc.

Sr. UX Consultant

I got an opportunity to work for one of Canada's largest govt. funded infrastructure pipeline project in oil and gas.

Tools used:

Axure RP, Visio, Sharepoint, Morae, Emapath maper.

Case Study

Erie Insurance

Sr. UX Consultant

Was a key member of the UX design team focused on the POS apps for Agents and Brokers.

Tools used:

Axure RP, Balsamic, Sharepoint, Morae, Optimal sort.

Case Study

RAD International

Human Factors Engineer

Designed UI for Traffic Reporting system for a popular 680 News station.

Tools used:

Flash, Adobe Studio, JS EXT, Morae.

Case Study

IPTV- Video on Demand

Human Factors Engineer

Designed UI for one of the first advanced IPTV in North America, before Netflix or other popular streaming apps came in the market.

Tools used:

Photoshop, Dreamweaver, Flash and Javascript.

Case Study

TIC Travel insurance

Web Interface Specialist

Designed UI for users who sell insurance products for different demographics.

Case Study

Digital illusions

Game Designer

Worked on some of the best online Casino Games for the Largest Casino in Asia.

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Decision Craft Analytics

UI Designer

As a UI designer, my assignment included working on Wealth management products, Central Government websites, In house products on Supply chain management and logistic planner.

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Point of Sale Built for Restaurant People

Product designer

Created an entire POS service for a chain of restaurants with a ground-up experience and UI that enhances rich user behavior on mobile devices.

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SONY

Information Architect

I was involved in a design session with Sony to build a new computer based training module for the customers who have recently bought their product and would like to learn more about how to use it.

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